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Image by Natalia Y.

Transform your product into an engaging brand that customers and prospects connect with.

Hi! I'm Dhivya, a creative storyteller and content marketing strategist based in San Francisco. I help you strengthen your brand messaging, positioning and go-to-market narratives to strike a compelling chord with customers.

Hi, I'm Dhivya

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Content Marketing Strategist specializing in early-stage startups

At first glance, my career may look a lot like Lombard Street. But, I suppose the climb's been more fun than steep (with better traffic, I hope!).

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I started off as a data scientist in 2014 for Walgreens. Craving qualitative pieces of the puzzle, I transitioned into design and user research in 2016, helping clients like Jira (Atlassian), GSuite and even the Gates Foundation understand their target audiences in rich contextual detail. In 2020, I caught the startup bug (or it caught me), helping the co-founder of Stockpile build a beta product for first-time mutual fund investors. 9 months of iterative research with 150+ prospect users led to a useful, usable MVP that would give target users the confidence to begin their financial journey. In my second stint with startups, I led content marketing for the then stealth, now series A Scapia (travel rewards credit card), developing the brand taglines, value proposition and creative assets that helped launch and scale the product to 200k+ users.  

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Hindsight's 2020 but looking back the underlying theme of my career has been about bridging the gap between the product's intentions and customer needs and emotions. (I could have just said 'Brand' but where's the fun in that?)

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At the heart of it, all great brands have a main character energy that helps customers step into their own. And mine is to help you dig into your customer needs and emotions and bring out the brand behind your product, so customers understand and connect with your offer.

Services I offer

01

Brand Messaging  & Positioning 

Strengthen your brand identity by anchoring in customer needs while differentiating yourself from competitors

02

Content Marketing 

Guide and nurture your prospects through the marketing funnel by providing value-add content

03

Ad-hoc Copywriting Projects

Drive conversions on offers with the right narratives that connect your product's 'what' to your customer's 'why's 

We might be a good fit if you're looking to..

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Transform your product into an engaging brand

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Connect with your customer's needs & motivations

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Promote it across the right channels to the right audience

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Enable sales and marketing teams with the right narratives

Clients I've helped

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Work with me

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Hi. I'm glad you're here! Please share a few details about your project and I'll get back to you within 2-3 days.

Thanks! I'll be in touch shortly.

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