Understanding the critical meeting journeys of scaled teams for GSuite
The Client: Google x Stdby
The Brief: A Global User Research study to understand the user journeys of scaled teams, participating in critical corporate meetings (remote & in-person)
Research Objective
The study aimed to understand critical offline and digital meeting journeys involved in corporate communication in order to identify opportunity areas for new feature development, additional products in the service suite
Approach
The study was conducted across 5 cities globally (~60 total participants). My role involved recruiting and conducting the Research study in India — 3 Focus Group Discussions, 12 Individual Interviews, sense-making and dissemination of insights to the Agency Team
The discussions and interviews were anchored around the following focus areas of daily meetings:
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Channels, content and means of coordination through offline, remote, scheduled and ad-hoc meetings
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Mapping out omni-channel meeting journeys, moments of frustration, friction and delight
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Landscape of alternate tools: Context of use, preferences, perceived value
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Impact of organisation's culture, hierarchy and ways of working on critical meeting journeys
Participants reflect about the channels, content and coordination aspects of critical meetings at work
Samples of Research templates & tools used for the study
Outcome
Specific Insights that emerged from the study are client confidential. Research insights focused on:
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The contexts in which proactive & reactive meetings originated
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The preference of specific meeting tools across contexts and the rationalisation & mental models behind it
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The impact of team dynamics, professional boundaries and organisation structures on meeting tool preferences