Superbowl & March Madness taglines for a Home Internet provider
The Client: Eero is a home Internet provider offering mesh solutions for extended wifi coverage
The Brief: The client required high-conversion copy that highlighted their promotional offers and savings for the Superbowl & March Madness seasons. The target audiences were millennial families looking to enjoy uninterrupted streaming of the games from the comforts of their homes.
Starting Point
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Exploring Eero's line of products on their website helped clarify the common and unique benefits of their features
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Wordplay Inspiration: Secondary Research helped map common technical terminologies and jargons of Superbowl, March Madness and the product
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Accounting for Copyright protections: 'Superbowl' and 'March Madness' had to be alluded to, not mentioned directly
Explorations
Customer Pain-points
Dead zone / Low connectivity zones within the house restrict where the customer watches/ works from
Interruptions during streaming that affect the live game experience
Unreliable connectivity when there are higher number of connected devices
Ideal state
Uninterrupted connectivity that yields to any consumption requirement
Across every nook of a home
Robust, reliable and lightning fast wifi
Keywords
Stream
Bowl
Madness
Game
Live
Wifi
Fast
Uninterrupted
Emerging Themes
Samples of the Final Copy
