Landing page and value proposition rebranding for Terminal5: a B2B employee relocation service
The Client: Terminal 5 (B2B) helps Swedish companies relocate new and existing employees from anywhere in the world to Sweden
The Brief: The client was looking to revamp their website and needed a compelling, succinct brand tagline that communicated the value proposition to target clients/ website visitors. Terminal 5's clientele and target audience were businesses who needed to relocate employees and not employees themselves.
The original tagline
The client's original tagline was 'Moving you professionally'.
While it attempted to describe the service, the client wanted to clarify and communicate the value proposition to inspire prospects visiting the website to take act on the offer.
Employee relocation & visa services from Terminal 5
Exploring the core pain-points of the customer through VoC data
Customer Pain-points
Visa constraints in hiring global talent
Logistics stress in an employee's relocation
Having to settle for local talent
Unable to hire an otherwise great fit
The stress of paperwork
Ideal state
Focus on hiring
Minus the stress of paperwork
Hiring the best candidate
Geography not a limitation
Building their dream team
Comprising of global talent
Keywords
Geography
Perfect candidate
Location
Hiring
Paperwork
Visas
A great fit
Final Copy clarifying the value propositon
Skip the location filter
Impact
The rebrand's objectives were to improve SEO and drive business leads through the website. While the exact traffic and conversion rates are undisclosed, Terminal 5 was acquired by Lernia (a leader in staffing solutions in Sweden) a year into the rebrand. The press release mentioned that Terminal 5 had served over 250 clients across 70 locations in Sweden.